We all have a different definition of what viral is. I was watching television the other day and the reporter shared a story that had “gone viral” because it had 5,000 shares and 100,000 views. That’s viral to some people.
That isn’t the definition of viral to me. As I’ve said, this website has never gone “viral” by social media’s definition. I worked hard for every view here and the reason I have over 1,600,000 views is from that hard work, that grind. I also don’t have any posts or articles here that have gone viral, but I do have several posts that have been viewed over 100,000 times over the past three years and one that has 375,000 views. Is that viral to you? It isn’t to me and I’ll explain why.
Viral is when a post explodes across all media and becomes popular in a short amount of time. The key word to me is time and how much time that takes. It is easy to get 100,000 views on a single post in a year. I’ll repeat that. It is EASY to get 100,000 views on a website, post, or blog in one year. The post I had so many views on wasn’t anything special and was simple humor, however, I used every trick I knew to get it read. I pushed it, I spun it, I boosted it, I linked it, and I pushed it again. That is why I don’t consider it a viral post because I worked my ass off to get it read as part of an experiment in my media methods. It was easy, it was simple, and it was a shit ton of work.
I grind it out here and have no secrets to share on how to go “viral” by the standards of most social media users. My goal isn’t the perfect post, it is the perfect sentence. I don’t care anymore how many views a single post gets and I flood my board daily because of that view. I could revert at this point and post a blog post a week and get my 300-500 likes and my views would drop like a stone. Likes are a dime a dozen and I am here for the response. That’s why I encourage bloggers to do their own thing. I don’t preach methodology and I don’t share reused blogging tips that everyone uses already. I’m more interested in what people haven’t tried and making my own mold. The bottom line is I don’t feel people blog like I do and our definitions of going viral will therefore never align. I’m OK with that.
Numbers matter to me because I use them as motivation and marks of progress. Often people will tell you to ignore the numbers and just have fun with blogging. But what if the numbers are fun to you and that’s part of “blogging” in your book? Well you aren’t alone, I write, but I blog to share and network. They are separate things and separate practices to me. That’s what is fun to me and expanding my connections is amusing. How far can I go and how many can I reach in this world? That is blogging and that’s why a lot of us are here. Use whatever motivates you and take what advice you can find that helps you along. Know that most bloggers writing tips and blogging advice are merely regurgitating stuff they read somewhere else. It is hard to find an original thought on procedures connected with blogging. I stopped trying to find “the answer” a long time ago. I make my own answer each day.