We all blog in our own way and we find what works for us. Some of us seek out like minded bloggers and form communities around our niche. Others, like me, enjoy a wide range of blogs and topics that keep our readers interesting. We freely share our lives and our lives will never belong to a specific category or topic. Our blogs are our current interests and our current interests change daily. Because of this we will never be labeled as niche bloggers.
There are many people online that consider themselves “blogging experts.” These people are generally marketers or online networkers and they pride themselves on knowing how “SEO” and “google analytic” works. Many of these bloggers and media “experts” will tell you that to create a successful blog one must pick a niche to blog in. They will push you to separate your content based on subject because they don’t think that variety or personal blogs can ever be successful. These “blogging experts” are wrong.
I am in no way a blogging expert and I know this because I learn new things each day. I have built a lot of networking experience online though and most of that knowledge comes firsthand from doing networking daily through this blog I created 3 years ago. The same blogging experts telling people to find their niche told me the same thing when I started. I ignored them and now have a WordPress subscriber base of over 50,000 bloggers and 1,380,000 views that grows daily. I have never followed a niche of any sort on HarsH ReaLiTy and the only goal of my website has always been the free sharing of opinion. I blog about anything really and I also enjoy sharing what I learn about social media as I do it.
Bloggers should decide for themselves if they wish to niche blog or not. The part that is overlooked is that a niche blog may serve the blogger, but the readers are the ones engaging the site. Have you honestly ever met a reader that is only interested in reading one topic? I am sure those exist, but for the most part bloggers enjoy mixing it up and finding variety all in the same place. That is what is great not only about “blogs,” but also about this platform WordPress. You can find any topic that interests you here and that mixture of subject matter is what is so great about the blogosphere.
Decide what works best for you. I freely give my point of view on blogging and even provide free blog advice, but I attempt to make it clear that these are my opinions on blogging in general. What works for me may not work for you. What works for those “blogging experts” may not work for you either. Let them stick to their expertise and let the rest of the blogosphere turn back to what we enjoy. A platform of sharing, a platform of interaction, and the freedom to share what we choose and in our own way.
Jason C. Cushman