I frequently see authors and writers complaining about blogging and the “lack of readers” on every platform they can name. Well if you are looking for a “reader” then look no further. I am a reader. That doesn’t mean I will read what you write however.
I am a reader. A single reader with two eyes and just as limited time as anyone else. I view WordPress as a giant newspaper with a live feed being added to it. Just because I subscribe to that “paper” doesn’t mean I am making a promise to read every article on it. That is up to the writer, to all of you. Bloggers are part of the same fabric of social media as everyone else and have an equal opportunity to be recognized because of that fact. For every person that says “I write for myself and don’t care if anyone reads my work” there are literally ten bloggers that DO CARE and DO HOPE to be read. This post is for them and the rest of you can go back to writing your thousands of words a day for no one. Enjoy that experience…
We are all responsible for creating our own popularity online. At least those of us that write, share, post, and blog without a corporate label on our ass. That would obviously include me, remember I am a simple blogger just like everyone else. We hack it out, we grind each day to stay in the game and keep motivated, and we learn as we go along. Adaption and learning are key to anything you wish to be good at and there is no professional sport you can point to that people aren’t always trying to improve. Even professional athletes are always striving to get better. There is no crying in baseball people.
As a reader I expect writers to cater to me. To attract me and gain my interest. That is an expectation ALL READERS have and the bloggers that are not getting read are either not blogging properly or are publishing poor materiel. Only you can fix that and it only comes from actively striving to improve. How many bloggers feel they know it all? That they know everything about social media, publishing, marketing, writing, and have all the pieces they need to create their own dream? Not many people feel that way which is why many bloggers follow my website. They hope to gain knowledge just as I myself seek innovative information every day. What are you doing to improve yourself?
By picturing WordPress as a giant newspaper and not as “a close community where everyone cares about you” people can begin to see the harsh reality. We are all in a rat race if we truly wish to be read and recognized. It may not be a competition, but it should always be viewed as a journey of self-improvement. Drop the expectations bloggers and instead work on actively finding ways of engaging readers. The readers did not all disappear and in many cases those “readers” now wish to be writers themselves. Their time is even more valuable than it was and it is then up to you as the writer to step up your game to gain their attention. How will you do that?